How to Grow Your Birthing Business Workshop

June 8, 2009

Growing Your Birthing Business Workshop

Saturday, July 11, 2009

9am to 3:30 pm at Babies in Bloom (North San Diego County)

If your business looks like this:

Pregnant women running away

Pregnant women running away

But you want it to look like this:

Then this workshop is for you!

We will cover :

  • 5 MISTAKES that are making you invisible to your clients.
  • Discover with my 7-Holes-Strategy where your business has LEAKS.
  • How to Draw in/REEL in prospects once they are interested.(WITHOUT Selling!)
  • The one thing you can do to increase your referrals dramatically!
  • The 9-Step Menelli Method for getting referrals (Lots of referrals!).
  • Magnetic marketing material that will get your potential clients calling you.
  • How to get people so interested in your business that you’ll never see the glazed eyes expression ever again.
  • A NEW kind of business card that clients will beg to get from you. (We’re not exaggerating, Kim Wildner is proof that this works!)
  • Create a customer evangalists who can act like an unpaid salesforce.
  • And Much More!

More information and registration at

Or call 760-522-2829


Postpartum Doula Training

June 1, 2009

DONA International-Approved Postpartum Doula Workshops

Please scroll down to get all our information on our 2009
DONA International-approved Postpartum doula workshops.

Our workshops give you a good foundation for learning
and building the “business part” of your postpartum doula work.
Even in these tough economic times doula work remains strong.
Learn to be a doula, it’s a great career choice!

Registration is on a “first come, first serve” basis.
Please have your payment sent two weeks before your workshop starts.
Call us 619-448-6667 if it’s closer than two weeks to see if there are
still seats available.

San Francisco,California
Friday, Saturday, Sunday, June 12, 13, 14
Location: Kaiser Medical Center – 1st floor
4141 Geary Blvd, San Francisco
Hotels in the area.

Pueblo, Colorado
Friday,Saturday, Sunday, June 19, 20, 21
Location: La Quinta Inn
4801 North Elizabeth Street
Pueblo, CO 81008 719-542-3500
Pueblo is hosting the breastfeeding requirement on
Thursday, June 18, 2009 from 4pm -7pm.
Contact Gina Gerboth at for information.

Merrillville, Indiana
Friday, Saturday, Sunday, June 26, 27, 28
Location: La Quinta Inn
8210 Louisiana Street
Merrillville, ID 46410
219-738-2870  Guest rooms available

Eugene, Oregon
Friday, Saturday,Sunday, July 10, 11, 12
Location: Comfort Suites
3060 E 25th Ave.
Eugene, OR 97403
541-343-7000 Guest rooms available

Laguna Hills, California
Friday, Saturday, Sunday, July 17, 18, 19
Location:Best Western Hotel
23702 Rockfield Blvd
Lake Forest, CA 92630
949-458-1900 Guest rooms available $79.00 plus tax per night

Calgary, Alberta, Canada
Friday, Saturday, Sunday, July 24, 25, 26
Location: Best Western Village Park Inn
1804 Crowchild Trail NW
Calgary, Alberta, Canada
403-289-0241 Guest rooms available

Winnipeg, Manitoba, Canada
Friday, Saturday, Sunday, August 14, 15, 16
Location: Holiday Inn
360 Colony Street
Winnipeg, MB
204-786-7011 Guest rooms available

Jackson, WY
Friday, Saturday, Sunday, August 21, 22, 23
Location:Quality Inn 49ers
330 W. Pearl Ave
Jackson,WY 83001
Many hotels in the area.

Washington, DC
Friday, Saturday, Sunday, August 28, 29, 30
Location: North Capital Medical Center
Patient Health Center 4th floor
1011 North Capital St. NE
Washington, DC 20002

Niagara Falls, New York/Ontario
Friday, Saturday, Sunday, September 4, 5, 6
Location: Travelodge Hotel by the Falls
5257 Ferry Street
Niagara Falls, Ontario
Rooms available

Toronto, Ontario
Monday, Tuesday, Wednesday: September 7, 8, 9
Location: Quality Suites Whitby
1700 Champlain Avenue
Whitby, ON 905-432-8800
Guest rooms available

San Francisco, California
Friday, Saturday, Sunday, September 11, 12, 13
Location: Kaiser Medical Center – 1st floor
4141 Geary Blvd, San Francisco
Hotels in the area.

Burlington, Vermont
Friday, Saturday, Sunday,  September 18, 19, 20
Location: Days Inn
124 College Parkway
802-655-0900 Guest rooms are available.

Portland, Maine
Friday, Saturday, Sunday, September 25, 26, 27
Location: Holiday Inn Express
352 North Street,
Saco, Maine 04072
207-286-9600  Guest rooms available $89.95 plus tax per night

Tampa Bay, Florida
Friday, Saturday,Sunday, October  2, 3, 4
Location: La Quinta Inn
4730 Spruce Street
Tampa, FL 33607
813-287-0440 Guest rooms available $89 per night plus tax

Lawrence, Kansas
Friday, Saturday,Sunday, October 9, 10, 11
Location: Best Western
2309 Iowa Street
Lawrence, Kansas, 66046

Dallas, Texas
Friday, Saturday, Sunday, October 16, 17, 18
Location: La Quinta Inn
7815 LBJ Freeway
Dallas, Texas, 75251
972-616-2400 Guest rooms available $89 per night plus tax (under Rosemary Mason)

Halifax, Nova Scotia
Friday,Saturday,Sunday, October 23, 24, 25
Location: Lakeview Inn & Suites
98 Chain Lake Drive
Halifax, NS
902-450-3020 Guest roms available

Durham, North Carolina
Monday, Tuesday, Wednesday: November 2, 3, 4
Location: Quality Inn & Suites
3710 Hillsborough Road
Durham, NC 27705
919-382-3388 Guest rooms available

Nashville, TN
Friday,Saturday,Sunday, November 6, 7, 8
Location: Comfort Inn
2615 Elm Hill Peak
Nashville, TN 37215
615-883-0114 Guest rooms available

Monterey, California
Friday, Saturday, Sunday, November 13, 14, 15
Location:Red Roof Inn
1620 West Beach Street
Watsonville, CA 95076
Guest rooms available

Sacramento, California
Friday, Saturday,Sunday, December  11, 12, 13
Location: La Quinta Inn
4604 Madison Avenue
Sacramento, CA 95841
916-348-0900 Guest Rooms available

Early registration and payment is encouraged as these workshops fill quickly.

Please do not make travel plans until you receive a confirmation that you have been accepted into the workshop.

We are very prompt with our replies, please check your spam box if you do not hear back from us within 24 hours.

We are happy to come to your hometown and provide a DONA International-approved postpartum workshop. Contact Rosemary at 619-448-MOMS(6667) or email her at

About our Workshop:
This workshop is designed for the novice who is exploring new career options and/or others already offering support to new and expectant families who would like to be certified under DONA International.
Throughout the class participants will engage in activities and discussions designed to integrate new information with personal and professional experiences.

We welcome nursing moms with babies under 3 months old, or having your baby come to class to nurse. Due to the intense nature of the workshop,most mothers find it easiest to bring a support person to watch the baby outside the meeting room between feedings. Please respect the needs of others registrants and care for your baby outside the room if s/he becomes disruptive or if a faculty member asks you to do so.

Our workshops time frame is as follows: 7:30am-6:30pm each day, with two 15 minute breaks and a hour for lunch.

2009 Tuition $450.00.

Please contact Rosemary Mason,CLC, PCD(DONA) at 619-448-MOMS(6667) or email her at or Viki Bettis,CLE, PCD(DONA) at 858-650-3305. Please go to the enrollment page for more information and prerequisites.

Your Instructors:

Rosemary Mason,CLC, PCD(DONA) and Viki Bettis,CLE, PCD(DONA) have been trained and certified by DONA International. They have been doulas since 1994 and have supported over 500 families in the San Diego community and have numerous hours of experience.

Their skill and knowledge along with DONA International’s comprehensive program will give you all the confidence and training you need to work in this rewarding career.

Postpartum care is now the most requested part of a doula’s business.  The need for trained and certified postpartum doulas is overwhelming.

Our Workshop will cover…
  • Role of the Doula
  • Newborn care
  • Breastfeeding
  • Bottle feeding information
  • Postpartum care for mom
  • Screening for postpartum mood disorders
  • Multiples
  • Sibling involvement
  • Loss and grief
  • Business basics
  • Prenatal contact and contracts
  • Taxes and Insurance
  • Values clarification
  • Effective listening
  • DONA International

This DONA-approved workshop is a three day, comprehensive program.  Students that participate in and complete the program will be extremely well-prepared to meet the needs of families during the postpartum period.

Days: Friday, Saturday and Sunday.

Time: 7:30am- 6:30pm

2009 Tuition: $450.00

Attendance of this course consitutes one step toward becoming a
DONA International certified doula.

Please wear comfortable clothes and bring a “baby” doll for demos. A DONA International workshop manual and additional handouts will be yours to keep.

Contact Rosemary Mason at
e-mail: or
Viki Bettis at 858-650-3305

Got Doula Training Info? Let us know

May 30, 2009

Ok, well we are updating the blog with new information on where to get doula training.

If you have any trainings you’d like to announce, please let us know.You can email

If you are looking to learn how to run your doula business successfully, you will want to check out Sheri Menelli’s Ultimate Guide to Growing Your Successful Birthing Business

Or you can also check out a free audio recording on how to get clients in any economy.

You can also check out a great blog from The Birthing Business Institute that has plenty of tips for birthing business owner or the webpage for The Birthing Business Institute.

If you want the basic questions answered of how much doulas make, the types of doulas, where to find trainings, etc, check out the best book on the subject “How to Become a Doula

What does the birth doula DO?

October 2, 2007

What does the birth doula DO?

Doulas are trained to offer support to laboring woman. This support usually extends from pregnancy through the birth, and into the early postpartum period. A Birth Doula can generally be expected to offer at least one prenatal visit to discuss the upcoming birth and the desires and preferences of the new family. These visits are also educational, as the doula is trained to give objective evidence-based facts and resources to help the family understand their options. Doulas are aware of risks and benefits of interventions and procedures, and are available to answer questions and help the parents to get the most out of there experience.

The Doula extends this unconditional support to the birth, where she offers continuous emotional support, constantly encouraging the woman that she is strong and reassuring her if she is afraid. The doula understands the ballet of birth-when to step away and respect the space of the birthing mother, and when to hold her close and comfort her, as well as how to enable the partner to be the number one support person. Doulas know well how to keep the environment warm and relaxing, and can help facilitate effective communication between the hospital or birth center staff and the couple. Because of their training and extensive knowledge of the physiological process of birth, doulas can suggest labor positions and techniques that help the mother’s body do its work, while making the mother more comfortable. Other comfort measures such as patterned breathing, imagery, massage, acupressure, and even in some cases hypnosis, are all skills that doulas possess.

After the birth of the baby, when all the attention will have normally shifted to the new baby, the doula is still there primarily for the mother. She recognizes the mother and child as an inseparable unit, and understands the intense emotional changes the woman is undergoing. She can offer breastfeeding assistance, give tips on baby care and nutrition, and help the mother to process the birth experience.

Studies have shown that the benefits of continuous labor support can reduce the rate of cesarean by 50%!! That’s not all a doula can do, this same study showed on average, 25% shorter labors, 60% reduction in epidural requests, 30% reduction in analgesic use, and 40% reduction in forceps delivery. Apparently, Doula support is the gift that keeps on giving, 6 week after the birth of their babies, mothers who had doulas reported less anxiety and depression, more confidence with their babies, more satisfaction with their relationships with their partners, and were more likely to breastfeed.

Doulas are usually women who love birth. They love helping moms and families have an easier time during pregnancy and birth and they make a dramatic difference. Many doulas are moms who got into the profession out of their love of birth and the flexibility that it offered. Other doulas are pregnancy massage therapists, prenatal yoga instructors, childbirth educators and midwifery students who want to supplement their income with a job that helps them work with their existing clients.

How much training do they have?

Because doulas are not medical, they don’t catch babies or give medical advice. They don’t replace a doctor, midwife, or nurse. They are really in a class of their own. Whereas Midwives and Obstetricians are primarily concerned with the physical health and wellbeing of the mother and baby, doulas are devoted to the mental, emotional, and spiritual well being of the new family as well as being sensitive to the birthing woman’s specific needs, comfort, desires, and environment. Because of this, a doula does not usually have nor do they need a medical background.

Training workshops vary from as short as a weekend to a few months, but there are other requirements and steps including bookwork, required reading and exams in some cases. They learn how to make birth more comfortable, how to reduce the chance of a c-section and how to give great emotional support to the mom and family, as well as effective communication and creating a comfortable birth atmosphere.

There are no licenses for doulas. Some training programs certify doulas and others do not.

How much does it cost to become a doula?

It can cost as little as $300 to more than $1000 to become a doula. It really depends on the type of training course and the reading list, as well as certain other factors.

Some doulas continue to educate themselves with more advanced doula or midwifery training, or add skills such as lactation training, or massage. They also may take basic business/marketing classes from The Birthing Business Institute ( to learn how to build their client base and make more income.

What is the lifestyle of a doula like?

Doulas are on call most of the time. Most doulas have a backup in case they are at another birth or they are sick. Doulas are home-based entrepreneurs so they determine how many clients they want to take on per month or if they want to take a few months off.

Getting More People to Your Website

September 30, 2007

The more links to your website, the higher you get in the search engines.

Here is a simple and quick way to get more links to your website:

Create a page in Squidoo. What is Squidoo? Basically it is an easy to use template that allows you to create a page about yourself or your business or some topic in about 20 minutes. It allows you to create plenty of links. Who should you link? Anything or anyone that you choose but your website should definately be in there.

Here are some example pages that I’ve created.

If you do decide to create a page and link one of my pages, please let me know so that I can link to you as well! Go to to find my contact information.

What is a Doula and Types of Doulas

September 30, 2007

What is a doula?

Different kinds of doulas

Pregnant women everywhere are starting to catch on- the secret to having a better birth isn’t just learning to ‘puff-puff, blow-blow’, and it’s not about having a quick epidural either! No, the secret is out: Having a doula is the thing to do.

The word Doula comes from the Greek word that some translate to mean ‘slave’ another translation that is much more applicable is ‘handmaiden’.

There are three types of doulas who all have very different roles.

The Antepartum Doula

An Antepartum Doula offers her services to pregnant mothers who are having high-risk pregnancies or are on bedrest. They offer non-medical support including education, physical support such as bedrest assistance, sibling care, errands, meal preparation, home care, and emotional support (The certification for Antepartum doula is only offered through CAPPA).

The Postpartum Doula

Postpartum Doulas give emotional and breastfeeding support along with practical newborn care tips and assisting the mother with necessary household chores. The postpartum can help care for older siblings, and light housekeeping, errands, and meal preparation. Postpartum doulas help educate and guide the mother in newborn care such as bathing, cord care diapering, swaddling and others. She can help reduce colic and teach moms how to more easily get babies to sleep. She is there to assist the transitions that new families face in the early postpartum period.

The Birth Doula

The Birth Doula is also called a Labor Assistant because she assists during the birth. The Birth Doula offers her expertise to women during the last few months leading up to the birth and then offers continuous emotional, mental, spiritual and physical support during the labor, and can offer encouragement and reassurance to the partner as well. She is also available for the early postpartum period to help the new family adjust.

Excerpted from How to Become a Doula: Creating a Successful Career While Doing What You Love by Sheri Menelli

To purchase the How to Become a Doula book, go to

Happy Birthings!

Sheri Menelli


Interested in how to become a doula?

September 30, 2007

How do I become a doula?

This weblog is will feature information pulled from Sheri Menelli’s How to Become a Doula Ebook.

For more information on the book “How to Become a Doula” go to

Happy Birthing!

Sheri Menelli
Founder of The Birthing Business Institute